The DNA of a Champion


Roger Draper

Former CEO of LTA & Sport England

In all my time in performance sport I can honestly say the Andy is one of the most insightful and impactful people that I have met


Mark Williams

Head of Vehicle Engineering, McLaren

“Personal DNA Profiling is just like human telemetry”


Justin Rose

World Top Golfer

 “My work with Andy has helped me tremendously both on and off the golf course and has definitely given me a greater understanding of what makes me tick”


Carlo Cudicini

LA Galaxy Goalkeeper

“As I reach my late thirties I know that only a few playing seasons remain. Working with Andy has given me a unique insight into who I really am and what I should be doing post my playing career”


Lawrence Dallaglio

Ex Wasps, England and Lions Rugby Player

“Working with Andy and the process has given me a huge insight into myself and gave me clear directions as to where my life should be going post my rugby career”


Maggie Alphonsi

Saracens and England Ladies Rugby Player

“Great process, working with Andy has put a whole new perspective on my life and direction as to my future”

ian robinson

Ian Robinson

Ex England No1 Squash Player

“Working with Andy through the application of Personal DNA Profiling has given me a unique insight into who I am and what really makes me tick. This is a must for anyone involved in sports who wants to maximise their performance but at the same time understand what a post sporting career looks like”

Active Career

Physically and technically there is very little difference between top performers in any sport. What takes an individual to the pinnacle of their game is ultimately down to application and control of temperament. Personal DNA profiling identifies a set of largely neurologically hard wired drivers of behaviour that are not attainable by any other means. The identification and utilisation of this data will add a fresh perspective to coaching and management and take the psychology of sport to a whole new level.

Post Career

Many sports careers are incredibly absorbing with every waking hour throughout the years being dedicated to the sport and/or a team. At the end of a career very few athletes really understand themselves or indeed are prepared for life outside of a strict regime. Through a unique application of the process we help top sports individuals successfully make that transition.