Sales – crucial to any business

Indeed, some would say the crucial element.

How many businesses really know how their sales teams are performing?

The answer - in our experience, is surprisingly few!

Many business people readily admit to nagging doubts about performance at the “sharp end”, but are less able, when questioned, to pinpoint the issues

How does this manifest itself?

• Do some sales people always outperform? If it’s always the same predictable faces, why can’t the others do the same?
• Are your sales people seen as a problem (rather than a key asset)? For example, is sales seemingly constantly at loggerheads with everyone else?
• Will the new recruit you are contemplating hiring, fit in and become an asset right away, or quickly disrupt an already successful dynamic?
• Modern professional firms must produce to survive. When you are assessing potential new partners it is vital to know how they are really likely to perform in this area. They may be highly competent technically, but can they bring in the business?

An efficient, focussed and successful sales force is critical to the profitability of any commercial organisation and yet so often it is the area least understood by senior management

Surveys have repeatedly shown that many Chief Executives on both sides of the Atlantic are dissatisfied with the performance of their sales teams.

As business people with a track record in the “real world” we know how important these issues are. We can analyse and demonstrate quickly and comprehensively where the problems and stress points are most likely to be and what the best solutions are to achieve the goals you want

If necessary, we will then work on with you to bring about change and implement our recommendations.

For more information please contact Geoff Eades on 07802 214740 or email him at geoffeades@dobsonlyle.com