Great Britons – An Inside Story (Working Title)


Andrew Austin and Robert  DeFilippis are co-authoring a unique book that will truly help future generations maximise their full potential.
By utilising Personal DNA Profiling (A unique behavioral science in the area of human performance  technology) we will discover what it is  that leads to great achievement by profiling individuals who, by reputation, have achieved the ultimate in success within their chosen discipline. This will, to some extent, be a self-help book allowing the reader to compare some of his or her makeup to that of people who have already achieved greatness.

Those already profiled or who have agreed to participate include:-

  • General Sir Richard Dannatt (Ex Chief of the General Staff)
  • Sir Colin Davis (Conductor)
  • Matt Dawson (Rugby World Champion both 7 and 15 A-Side)
  • Sir Ranulph Fiennes (Explorer)
  • Lord Foster (Architect)
  • Sir Christopher Hogg (Chairman and Industrialist)
  • Sir Stirling Moss (Motor Racing)
  • Sir Clive Woodward (Director of Elite Performance BOA)

It is anticipated that the book will be published in mid to late 2010.
We will keep you updated as things progress

 

lewis

 

Lewis Hamilton could be bigger than Beckham

By Rory Ross

Originally Printed in The Daily Telegraph, 6th October 2007

Lewis Hamilton is on course to give his first year in Formula One a fairy tale ending, says Rory Ross. So the fairy tale looks like it will, after all, achieve its climactic dream finale. Lewis Hamilton has retained his 12-point lead in the Formula One drivers' standings, having escaped penalties following a crash at last weekend's Japanese Grand Prix.

Andy Austin, head of the Dobson Lyle consultancy, runs a psychometric test, Personal DNA Profiling, which identifies the emotional, mental and cognitive thought processes common to high-achieving individuals. In 1990, he became involved with McLaren while working at the team's former sponsors, textiles company Courtaulds.

He spent three fascinating years observing Ayrton Senna. "At the age of 22," says Austin, "Lewis Hamilton appears to possess very similar personal and mental DNA to Ayrton, shared by very few sportsmen in the world today or indeed in the history of sport. "It is his uniqueness in mental processing, a rational calmness, a singleness of purpose and the ultimate desire to win that elevates him above others, and transforms this natural sportsman into what I consider to be potentially the greatest motor racing driver of all time." Martin Whitmarsh, chief operating officer of McLaren Group, told me earlier this season that Hamilton's greatest achievement has been to match a natural-born capability with "the technical understanding, physical preparedness, mental toughness and ability to single-mindedly focus and commit. He has developed into a very complete motor racing package. He is quick, committed, brave, a phenomenal overtaker and he just does not give up, even when in 18th place."

It also helps that Hamilton is also genuinely charming. "He holds the door open for you," said a spokesman for one of McLaren's sponsors. "That is so nice in a young multi-millionaire. He could have turned into an arrogant S.O.B. You get drivers that don't talk at all, you get others who are monosyllabic, and you get a few who are full of themselves. "The difference between Lewis and Kimi Raikkonen is that with Kimi you get no rapport, but Lewis is a lovely young man. "The only other driver in F1 who is equally charming is David Coulthard; he puts everyone at ease, makes a joke and has a laugh." It's a touch that's already paying dividends. From the favelas of Brazil to the packed commuter trains of Tokyo, Hamilton is already a greater star than David Beckham. "Hamilton is in a bigger circus," says David Wheldon of Vodafone, which used to sponsor Beckham and now backs McLaren to the tune of £35 million a year. "Premier League football is nothing compared to Formula One. Beckham's marketing persona was that of a superstar fashion icon. Lewis's is regular guy, potential world champion. I've met a few superstars, but this guy is very special. To remain modest and real in Formula One is fantastic."

What does the future hold for Hamilton?

"Inevitably it will be tough and challenging," said Martin Whitmarsh, "but he is a very, very committed young driver. Lewis with his father Anthony Hamilton "He is putting everything in his life in the right place. People underestimate the level of fitness, focus and mental strength you need to succeed at this highest level. There have been a few: Prost, Senna, Schumacher… and Alonso." It all suggests that there are a few more chapters left in this fairy tale yet.

 

 

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